Stare at a clock for 15 seconds, and it can seem like an eternity. But sadly, Americans are now learning that it can take that long for their transactions to be completed using credit cards equipped with the new EMV smart chips. Since this technology is new to most of us, and is purported to be more advanced than the old magnetic stripes, many are wondering why we are being forced into the slow lane when we insert, rather than swipe, our cards. 15 seconds might not sound that bad, but if you multiply that by the number of customers standing in front of you in an otherwise fast moving line, the wasted time can really add up.
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