The Power of Touch
Tuesday, September 17, 2013View Showroom
Consumers of all ages have now moved from a level of comfort to almost an expectation that the devices they interact with on a daily basis contain touchscreen functionality. Certainly nearly all consumer electronic devices now have touchscreens. It also seems that almost weekly, new products are fielded with touchscreen functionality – POS terminals, gas pumps and kiosks of all types.
In the ATM world, touch screen functionality is relatively new for a number of reasons including PCI regulations. Until recently, touchscreen ATMs have also been confined to expensive bank terminals. The introduction of the sub-$3,000 retail ATM earlier this year is already having an outsized impact on ISO businesses of all sizes for many reasons, including:
A customer preference for touchscreen retail ATMs increases both transactions and revenue. The typical retail ATM user tends to be younger and more tech-savvy, gravitating towards preferred interactions with touchscreen interfaces. These customers will gravitate to touchscreen ATMs when given the option. Merchants want not only more revenue and happier customers – they want new and better products in their stores. The power of touch will attract and retain both merchants and end-users of your ATMs.
Touchscreen ATMs facilitate receipt-less transactions. Entering an e-mail address or telephone number on a traditional keypad has always been clunky and unworkable. Touchscreen ATMs open up the option of receiving an e-mail or text receipt in lieu of paper. Consumers consistently prefer electronic or no receipts over traditional paper. Merchants want higher uptime and less maintenance out of their ATMs. The power of touch turns your retail ATM into a preferred destination for customers and a preferred solution for merchants, both of who want both convenience and greener products.
Receipt-less transactions lower ISO operating costs. The customer preference for electronic receipts versus paper will certainly lower your ongoing paper costs. However, the savings from a touchscreen go well beyond just paper. Less paper use means fewer field service calls for paper jams and out of paper error conditions. Reduced downtime means more transactions and revenue for happier merchants and less frustrated customers. The power of touch increases overall ATM profitability.
Touchscreen ATMs open the door to direct customer marketing. Unlike traditional ATMs, touchscreen functionality allows for the first time the capture of end-user e-mail and text contact information. This information is pure gold to both merchants and ISOs. Targeted marketing offers will increase both merchant sales and ATM usage. Customer reward programs facilitated by the ATM are now easily implemented. The power of touch opens up exciting new ways to interact with your customers.
Retail touchscreen ATMs are here! How will you leverage this disruptive technology to differentiate your ISO business? Have you met ARGO 7.0 eco check it out HERE!
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