FAQs - FREQUENTLY ASKED QUESTIONS
What is the acronym WCW?
How can I promote consumer cash usage?
The Withdraw Cash Wednesday social media campaign is designed to promote consumer cash usage by reminding consumers to withdraw cash from the ATM every Wednesday for their weekend endeavors. Backed by ATMIA, the campaign is designed to promote cash use to:
- Foster financial inclusion across all socioeconomic groups
- Help consumers spend smarter, manage debt and save money
- Drive ATM use and grow transaction volume
- Combat the war to eliminate cash being waged by some electronic payment entities
All ATM owners and operators, and businesses that sell products and services to the ATM industry, are encouraged to become sponsors of the Withdraw Cash Wednesday Pro Cash Newsletter. Introductory level sponsorship entitles your firm to publish an article, blog or ad with your logo and a paragraph description about your company. The newsletter is stored on the Withdraw Cash Wednesday and ATMIA websites for eighteen months. This is excellent coverage and marketing for minimal cost. And most importantly, sponsorship helps ATMIA and the industry to continue our efforts to promote cash.