Withdraw Cash Wednesday (WCW) is a new initiative to promote cash withdrawals from ATMs on heavy shopping days like the Wednesday prior to black Friday shopping. WCW’s mission is to promote ATM usage around the busiest spend times of the year and help the ATM
industry gain more visibility. Our group is focused not
only on gaining more usage and attention for the ATM industry but to help retailers and consumers alleviate
some of the problems faced during the busy holiday season.
PROMOTING CASH USE STIMULATES SPENDING
AND RESULTS IN A BETTER ECONOMY
CASH IS NEVER DECLINED
WCW is brought to by ATMIA and a consortium of member companies. WCW’s mission is to promote cash withdrawals during the busiest spend time of year to increase ATM use and industry visibility, while helping both retailers and consumers.