JUNE 28TH 2017
WITHDRAW CASH WEDNESDAY
Withdraw Cash Wednesday (WCW) is a new initiative focused on promoting the value of using cash, specifically during heavy shopping on the Wednesday prior to black Friday shopping. So instead of relying on credit to purchase gifts during any holiday season, carry cash to pay for gifts as the primary source is an ideal way to save money and time.
BENEFITS OF USING CASH
Cash is a great way to budget during the holidays. Consumers only spend what they have with cash in hand and not overspend.
Consumers save on interest. By not putting it on their credit card, the average consumer saves money in interest.
Speed up checkout with cash. With the new EMV upgrades, check out times have increased. Cash is always quick and easy.
HOW TO GET INVOLVED
There are plenty of ways to participate in this exciting campaign. You can support as a consumer, retailer, and/or ATM operator. As a consumer, you can simply find an ATM and withdraw the needed amount of cash. ATM operators can support this initiative through sponsorships as well as promoting the initiative on your ATM with a decal. WCW sponsorships are available to support the successful roll out of this campaign. Sponsorships can be tailored to fit any company size and budget.
WCW is brought to by ATMIA and a consortium of member companies. WCW’s mission is to promote cash withdrawals during the busiest spend time of year to increase ATM use and industry visibility, while helping both retailers and consumers.